Recent events have accelerated the trend toward online shopping. Before 2020 online shopping was ubiquitous but it was still seen as very much within the realm of the e-commerce giants like Amazon and e-Bay. However, as 2020 has shown us, all retail-based businesses need to have a strong online platform to thrive in the modern world.
2020 has had a tangible effect on customer behaviour. The consumer appetite to buy from Irish businesses has never been higher. Therefore businesses that have never considered e-commerce are now faced with the challenge and opportunity of moving their products online.
With products now primarily viewed on a screen, product photography has never been more important.
That’s why we’ve teamed up with Celtic Photography to offer a few insider tips on making sure you present your products in the best possible light.
Celtic Photography
Celtic Photography is one of Ireland’s most established ecommerce photography companies working in Ireland today. Their commercial photography Dublin premises has created photography campaigns for all types of businesses and events.
By combining decades of photography experience with the very latest post-production software, Celtic Photography is known nationwide for their elegant and dramatic photography.
1. Hire a Professional Photography
Although this may seem obvious, a large number of Irish businesses still rely on amateur product photograph. There is no greater ecommerce sin than using poor quality product images on your website.
A professional ecommerce photographer will be able to show off your products in the best possible light.
2. Shoot Only the Product
While it can be tempting to include elaborate backdrops or fill the product image frame with props and gimmicks in the hope of helping your product stand out, anything but the product in a product image is a distraction.
Think about it from a customer’s point of view.
Before they buy they want to get the best possible look at the product, therefore, everything else in the image will be little more than an annoyance.
3. Shoot Multiple Angles
This very much ties into the above point. You want to give potential customers as much information as possible about your product. So always make sure to include multiple product images taken from a variety of angels.
The above is by no means an exhaustive list but it should help you think from the customer’s point of view. For more information on ecommerce photography, we recommend you get in touch with Celtic Photography today.
| Address | 343A GLENVIEW LAWNS, TALLAGHT DUBLIN, D24 F803 |
| Telephone Numbers | 01 6971678 |
| andy@celticphotography.ie | |
| Website | www.celticphotography.ie |