With contemporary smartphones coming with three lenses and being loaded with the latest image retouching software, a huge pixel count and endless amounts of image effects, you would be forgiven for thinking that you don’t need a professional photographer anymore.
Why spend money on a professional when the camera in your pocket is fully loaded with the latest photography software, that promises to turn any amateur into a professional?
Well, we have teamed up with Best Photo & Video Production Ltd. to bring you three startling statistics that prove that you not only need a professional photographer but the survival of your business may very well depend on it.
Best Photo & Video Production Ltd.
Best Photo & Video Production Ltd. are one of Dublin’s premier commercial photographers and commercial video production companies. They have worked with some of Ireland’s most prestigious businesses, producing the very highest standard of video and photography.
From immersive hotel videos to sharable product photography, Best Photo & Video Production Ltd. suite of services create high-value media assets built around the branding specifications of indivdual companies.
Importance of Product Photography
Statistic #1: 75% of Online Shoppers rely on product images before making a purchase.
That’s a huge percentage, isn’t it?
75% of your market will use the images on your site to help them decide if they are going to make a purchase.
In a crowded marketplace, professional product photography can make your products stand out.
You can have all the traffic in the world but ultimately, if your low-quality or amateurish product images are stopping the customer from clicking on that “BUY” button your business is going to suffer.
Product Photography and Returns
Statistic #2: 22% of all online product returns are because the product doesn’t look like the image
The above statistic should be enough to kill off that “I’ll just use an image I found online” or “I’ll just use the manufactures imagery” mentality for good.
Any e-com business will have a certain amount of returns, but a return rate of 22% will syphon off a huge amount of manpower and resources.
Professional product photography will ensure that your products are accurately represented on your online shop while ensuring your branding is consistent.
Sharable Product Photography
Statistic #3: Strong, professional and engaging visual content is 40% more likely to get shared on social media.
Even the most expensive advertising isn’t going to be as effective as those organic shares. And those organic shares are 40% more likely to happen if you have high-value visual content.
Professional product photographers not only capture your products but also the mood and the vide of your branding, bringing your products into the orbit of your target market.
So put that smartphone away and have a team of professional photographers and videographers — like those available from Best Photo & Video Production Ltd. — give your business every chance of winning the e-commerce game.
| Address | 27 Upper Pembroke St DublinD02 X361 Ireland |
| Telephone Numbers | 01 5135154 |
| info@photoandvideoproduction.ie | |
| Website | www.photoandvideoproduction.ie |